Which company is Cat Dad? | Little Pet Food Shaoxing’s “Cat Dad” “Sell” Big Industry

Zhang Lifeng, 29 years old this year, is a director of Shaoxing Dingsaike E-commerce Co., Ltd., with the online name "Cat Dad", and calls himself the "leading boss" of the pet industry in Shaoxing. His main business is cat food, dog food and pet supplies. He started his business for 8 years and started making profits three years ago. How did he expand his territory in this seemingly inconspicuous industry?

"You must firmly grasp your fans. Fans are traffic, and whoever grasps fans is the overlord." This is his advice to friends who want to engage in e-commerce entrepreneurship.

In his senior year of high school, Zhang Lifeng fell in love with raising cats. Later, he began to form a pet lover group. Before starting his business, he was already a group owner of a pet group with hundreds of fans. In this group, he became famous for his nickname "Cat Dad", which is to create himself in the direction of "Internet celebrity".

It was during the process of communicating with netizens that he discovered business opportunities - many netizens were worried about pet "food". The quality abroad is good, but the price is too high, and most of them are smuggled from informal channels, full of fake goods; the price in China is much cheaper, but the quality is difficult to reassure.

As e-commerce was just hot, Zhang Lifeng plunged in and opened a pet store on Taobao. However, the start of the business was not going well. "The market was immature at that time, and there was no team of his own, so he was all alone." Zhang Lifeng summarized several reasons for his failure. At that time, his clients were limited to friends around him.

About 3 years ago, the market seemed to be getting better all of a sudden, and Zhang Lifeng formed his own team and started making money. Nowadays, in his online store, the daily transaction volume reaches 500 to 600 orders, more than 15,000 orders per month, and the monthly sales of cat food reaches 70 to 80 tons. Zhang Lifeng did not disclose the annual turnover, but it was obviously an astonishing number.

The little cat food contains such a huge business opportunity! Under Zhang Lifeng's demonstration effect, his friends also joined in, selling dog food, fish food, and making pets, making money one by one, making good money.

In the operation of online stores, Zhang Lifeng also fully followed the marketing rules of "Internet celebrities". His avatar is the store's logo, and the name of "Cat Dad" is becoming more and more famous. In addition to a fan group of hundreds of people, there are pet lovers of more than 30,000 people gathered in his store. They often communicate and chat together, and interact with fans is also part of his work. In addition to him, a "cat dad" and "Internet celebrity", he has also launched many "cat internet celebrities". On this year's "Double Eleven", he asked company employees to bring the cats he raised to the office and accompany fans across the country to watch the "Double Eleven" party, using cats as a link to strengthen their stickiness with netizens.

The small pet food is a big industry in Zhang Lifeng's eyes. "China's pet property market value is about 40 billion yuan per year, and exports are increasing at a rate of 20% per year. This was once a long-term neglected market, with unlimited future prospects." He was full of confidence.